Developing an impactful brand is make-or-break. It's what will help your company gain new customers, and most importantly, it's what will keep them coming back. (See learn the art of building your brand with little budget)
Here are four tips to help you develop a memorable and sustainable brand.
1. No Meaning = No Story
Your brand should mean something to you. It’s the face of your company and the metric the public will measure you by. Your business’s name should represent a metaphor, symbol, word or emotion that evokes a story, memory or meaning.
A name with substance is more valuable than one that’s catchy. Your name should have a story behind it. Great marketers don’t simply share brands, they sell stories. Story is how we connect with one another.
Wonder why emerging social networking sites are so popular? The answer is that people crave the powerful emotional connection that comes through telling a story. There’s a story behind everything, so use your brand to tell it.
2. What’s in a Name? Everything
Your business’s name should reveal what you do and how you do it. Short and succinct is always best so as to enable users and customers to understand exactly what you do.
"Think about the speed in which you drive past a business, click through a webpage, or walk down a street. Customers need to be able to read your company sign in a matter of seconds (not minutes)." Marianne BickleIf your business’s name doesn’t reveal what you do in the title, be sure to back it up with powerful and clear language that communicates what you do and what makes you unique.
3. Your Business Isn’t All About You
A well-rounded brand and business shouldn’t center solely around its founder. What is the ultimate goal of your business? If it’s to one day sell it, pass it down or hire additional support, try to build your brand around what you offer, how you serve your customers and what sets you apart instead of making it all about you.
4. Why Are You Doing This?
When building your brand, it’s crucial that you remember your purpose and tie everything to that. “Why?” is communicated to customers, partners and the market, the reason your business is a contender. The "Why?" is what inspires us to keep building, working and growing.
Edited by: 浪子
Bibliography
Felena Hanson. (2018). 4 Critical Steps for Building a Memorable Brand. Retrieved from
https://www.entrepreneur.com/article/320388
4 Critical Steps for Building a Memorable Brand
Reviewed by 浪子
on
September 30, 2018
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Reviewed by 浪子
on
September 30, 2018
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