5 Reasons Why Public Relations Is Important For Your Startup

Public Relations (PR) can give your business the best result and only use a miniscule amount from your marketing budget.

Helps You Build Thought Leadership

PR in short acts like a bridge between the brand and the audience. The media coverage helps communicate with the audience and influence them in a positive way. There are several stakeholders involved in this process like the company spokespersons, stock analysts, investors, influencers, industry experts, customers, employees, and even the competitors. As a business having control over all stakeholders may not be possible, however PR will help you make your voice heard and build thought leadership for your brand in the industry.

Helps Strengthen Relations And Build Brand Credibility 

Unlike in advertising, where you can have control over the graphics and the placement of the advertisement, whereas through PR, the brand communication depends in a small way on the relationship that you share with the journalist. And to authenticate it you need validation from industry experts. When the audience reads the news it must consider your products and services worth their time, unlike an advertisement that they just glance through.

Helps You Personally Connect With The Audience

PR is personal in nature, the communication is direct from the horse’s mouth. The audience gets to know about the business and personal side of you as a founder and is able to relate directly with you. You'll communicate with them directly and build a circle that shares common interests. Great brands are built by strengthening relationships with the audience and influencers. Building trust is of utmost importance.

Great Tool To Build Brand Advocacy

Public relations plays an important role in strengthening an organization's credibility. Numerous trusted intermediaries through their opinion in the media act as brand advocates and strengthen brand image . The consumers are bombarded with messages and hence the message through PR helps filter out and declutter the messages that they receive. As a tool, PR should be used to share important message points and reiterate messages through company stakeholders.

Edited by: 浪子

Bibliography

Shreya Banda. (2018). 5 Reasons Why PR Is Important For Your Startup. Retrieved from 
https://www.entrepreneur.com/article/318849