Marketing Strategies of Xiaomi

1. Quality Products at Low Prices

Chinese brands were seen as cheap and low quality but Xiaomi changes this thinking by providing high-quality products at affordable prices. Thus, Xiaomi had established an image of value for money products.

2. Understanding the Demands of Customers 

For any brand to become successful, it should be understood well the demand and needs of customers. Xiaomi launching products according to the needs of smartphone users. Xiaomi kept on focusing at battery life and performance which consumers needed the most.

3. Right Products at Right Time

Timing is also very important in business, as making and selling products which are outdated is of no value. Xiaomi kept launching new products with new features but kept the price range as low as possible and made the customers to change their phones more frequently.

4. Partnering With Famous Platforms

You have a great product at a good price. However, if you don’t have the right platform to sell it then your business will most probably fail. Marketers of Xiaomi knew this and they choose the biggest online platforms such as Lazada and Amazon to establish its flagship store so as to ensure that their products reach to the maximum number of smartphone buyers.

5. Creating a Situation of Scarcity

Another marketing strategy that contributed to Xiaomi’s success is that the company never sold its products freely. The flash sales created a sense of scarcity every single time. Thereby, it added an urgency to consumers to purchase that products soonest possible.

Edited by: 浪子

Bibliography

Marketing Strategies of Xiaomi by Which It Became Best Smart Phone Brand in India. (2018). 
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